Client Background

Founded in 1896, Roche is a pioneering healthcare provider, focused on advancing science to improve people’s lives.

The Brief

  1. Design, code, and deliver 5 custom emails and 2 event landing pages over a six month period.
  2. Work within existing brand guidelines for Roche and subbrand guidelines for Women’s health.
  3. Some graphic content will be provided in advance, while some new content will need to be developed or sourced.
  4. Design expectation is to exceed past work done by in-house team and prior agencies.
  5. All delivered code must conform with the standards of Client’s CRM platform.
  6. Code must be cross-browser and cross-platform tested prior to delivery.

The Brand

All brand guidelines were provided by the Client.

Strategy + Key Directives


Work within existing brand guidelines while providing new, fresh creative input and key visuals.


Understand and work within the requirements of Client’s CRM and delivery platform.


Pre-test emails for delivery in 30+ email clients, and web pages in all modern browsers.

Services Provided

Design + Frontend

  • Design Concepts + Key Visuals
  • Wireframes + Page Mockups
  • Responsive Web Design
  • Frontend Development
  • Illustration + Photo Editing

APIs, Data + Backend

  • Email Marketing


  • Ongoing Maintenance + Support
  • Cross-Browser Testing

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